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Thinkronize, Developer of netTrekker d.i., Announces New Vice President, Marketing
Cincinnati, OH, December 9, 2008 - Thinkronize, Inc., developer of the
leading safe search tool for K-12 schools, netTrekker d.i.,
is pleased to announce the appointment of Kirsty Wertz as its new vice
president of marketing.
Wertz is a customer-centric marketing executive with experience in both
B2B and B2C marketing. A creative thinker and change agent, Wertz specializes
in helping organizations consider alternatives that best meet customer
needs and generate results for the business.
“We are thrilled to have Kirsty to help guide our efforts in bringing
our flagship solutions to the education market in a strategic, creative
and effective manner,” said Randy Wilhelm, CEO, Thinkronize, Inc. “As
we continue to grow and expand, Kirsty will be involved every step of
the way.”
As vice president of marketing, Wertz’s responsibilities will
include setting the company’s marketing strategy, managing the
brand portfolio, collecting and internalizing market insights as well
as partnering with product and sales teams to bring opportunities to
life.
Prior to Thinkronize, Wertz spent time in the advertising industry in
Australia and then as Public Affairs Officer at the Australian Kidney
Foundation. After moving to the United States in 1999, Wertz consulted
with small businesses and then spent more than six years with Reynolds
and Reynolds in a variety of marketing roles, the most recent as Director
of Marketing Communications for the global automotive dealer management
solution provider. Following her stint at Reynolds she spent two years
with GE Money Sales Finance, a division of General Electric Company where
she led the B2B Marketing Center of Excellence which served to share
best practices and improve the effectiveness of business-to-business
marketing efforts.
Kirsty Wertz holds a Bachelor of Commerce (Marketing) from Curtin University
of Technology. She lives on a Christmas Tree Farm in Franklin Township,
Ohio with her husband and two sons.
About Thinkronize
Founded in 1999, Thinkronize is a leader in the digital delivery
of K-12 educational content and is dedicated to enhancing the education of today’s
youth with highly effective technologies that deliver the rich educational value
of the Internet to every child in a safe, relevant, easy-to-use format. With
the mission to help every child learn and a belief that technology can transform
education, Thinkronize was first to market with a standards-based educational
search tool, utilizing the services of Academic Benchmarks (www.AcademicBenchmarks.com),
the premier provider of comprehensive standards-based K-12 educational databases,
alignment tools, and integration products. Thinkronize’s flagship
product, netTrekker d.i., is the #1 educational search tool in K-12
schools and is currently used in over 21,000 schools nationwide. Peers, educators,
and parents have honored Thinkronize and netTrekker d.i. over 25 times
for its contribution to education. In 2007, netTrekker d.i. was
named the Best Education Solution in SIIA's CODiE award competition. In addition,
Thinkronize was named to the 2007 Inc. 5000 and 2006 Inc. 500
lists as one of the fastest growing private companies in the United States. The
company was founded by Robert Reinders and currently serves over 12 million students
in all 50 states, including adoptions by key districts and states nationwide. For
more information visit www.Thinkronize.com or
phone 877-517-1125.
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