Thinkronize, Developer of netTrekker d.i., Announces New Vice President, Marketing

Cincinnati, OH, December 9, 2008 - Thinkronize, Inc., developer of the leading safe search tool for K-12 schools, netTrekker d.i., is pleased to announce the appointment of Kirsty Wertz as its new vice president of marketing.  

Wertz is a customer-centric marketing executive with experience in both B2B and B2C marketing. A creative thinker and change agent, Wertz specializes in helping organizations consider alternatives that best meet customer needs and generate results for the business.

“We are thrilled to have Kirsty to help guide our efforts in bringing our flagship solutions to the education market in a strategic, creative and effective manner,” said Randy Wilhelm, CEO, Thinkronize, Inc.  “As we continue to grow and expand, Kirsty will be involved every step of the way.”

As vice president of marketing, Wertz’s responsibilities will include setting the company’s marketing strategy, managing the brand portfolio, collecting and internalizing market insights as well as partnering with product and sales teams to bring opportunities to life.

Prior to Thinkronize, Wertz spent time in the advertising industry in Australia and then as Public Affairs Officer at the Australian Kidney Foundation. After moving to the United States in 1999, Wertz consulted with small businesses and then spent more than six years with Reynolds and Reynolds in a variety of marketing roles, the most recent as Director of Marketing Communications for the global automotive dealer management solution provider. Following her stint at Reynolds she spent two years with GE Money Sales Finance, a division of General Electric Company where she led the B2B Marketing Center of Excellence which served to share best practices and improve the effectiveness of business-to-business marketing efforts.

Kirsty Wertz holds a Bachelor of Commerce (Marketing) from Curtin University of Technology. She lives on a Christmas Tree Farm in Franklin Township, Ohio with her husband and two sons.

About Thinkronize
Founded in 1999, Thinkronize is a leader in the digital delivery of K-12 educational content and is dedicated to enhancing the education of today’s youth with highly effective technologies that deliver the rich educational value of the Internet to every child in a safe, relevant, easy-to-use format.  With the mission to help every child learn and a belief that technology can transform education, Thinkronize was first to market with a standards-based educational search tool, utilizing the services of Academic Benchmarks (www.AcademicBenchmarks.com), the premier provider of comprehensive standards-based K-12 educational databases, alignment tools, and integration products.  Thinkronize’s flagship product, netTrekker d.i., is the #1 educational search tool in K-12 schools and is currently used in over 21,000 schools nationwide. Peers, educators, and parents have honored Thinkronize and netTrekker d.i. over 25 times for its contribution to education.  In 2007, netTrekker d.i. was named the Best Education Solution in SIIA's CODiE award competition. In addition, Thinkronize was named to the 2007 Inc. 5000 and 2006 Inc. 500 lists as one of the fastest growing private companies in the United States. The company was founded by Robert Reinders and currently serves over 12 million students in all 50 states, including adoptions by key districts and states nationwide.  For more information visit www.Thinkronize.com or phone 877-517-1125.

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